Mercedes-Benz

Viel liebe! How do you sell premium cars to men who won’t venture into your dealership? Bring the car to them. Good strategy but better creative based on the insight: men love their cars, especially self-made men approaching a midlife crisis. (Trust me.) So we proposed bringing an S-Class to them for a brief engagement. And if they fell in love? There was a key ring for the occasion. This humble mailer was voted as the best marketing of the year by Mercedes-Benz’s head office in Germany, over all other agency work around the world. Feather, meet cap.