CUMIS

Car & Home Insurance. This was one of those occasions when you bring outrageous creative to the client to sell the moderately safe stuff. But in this case they bought the pigeon droppings. The real reason this campaign is here though is because the skunk-coming-through-the-cat-door home insurance idea was recently “appropriated” by a major Canadian bank. This campaign is 12 years old. Clearly there’s nothing new under the sun — or the pigeon.