Transit Campaign After years with no advertising at all, Blue Cross Ontario suddenly had to make its way in the world. They needed a branding campaign but also immediate sales — lots. Hence the demand for a response campaign. Target? Everybody in the GTA who would leave Ontario that summer. Hmmm, you can’t phone or mail everyone in the GTA without breaking the bank fast.

Hence this marketing first: a transit direct response campaign. The creative married the reason you’d need Blue Cross with how to buy it. You’ll note it’s not an expensive execution, so we could afford to execute lots of these reasons to buy. Be sure to tab through the whole bunch.