Ask any 20-something how important video is to the online experience these days and he’ll probably ignore you, distracted by an online video experience. Ask him how often he’s changed career directions and his parents may ask you to leave.
Hence this introductory video written for BOLD Design of Toronto. Their client ONTransfer.ca is a provincial service offering ‘pathways’ between and through Ontario colleges and universities, ideally shortening the distance between where the student is and where she ultimately sees herself.
The extra creative challenge: a government-backed effort, the concept had to marche en français. Luckily the ‘hats-you-wear’ metaphor translates word for word to Canadian French as <<porter plusiers chapeaux>>.